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website content secrets from Vision Brand Media

Secrets to Easily Creating Blog and Email Content for Your Website

content development email marketing lead generation

Content is still king and requires you to generate a steady flow of high-quality content that engages your audience and holds their attention. However, maintaining that flow of quality content can be challenging for many businesses as they work hard to manage their operations. The good news is that there are some secrets to creating blog and email content that will hold value for your customers and help you capture and hold their attention. 

Create Interest with Headlines 

Internet users don’t want to waste their time reading something that holds no interest for them. Most individuals will read a headline and decide based on that headline whether they want to proceed. Creating intriguing headlines is the best way to capture their attention and ensure more people read through the content. Your headlines can capture attention by asking a question, creating a sense of urgency, or indicating benefit to your readers.

Keep It Concise 

Long articles have their uses when you need to convey information about an in-depth topic but using excessive wording can be a turn-off for your readers. When creating your blog and email content, get straight to the point and avoid using excess wording when a simple phrase will suffice. This strategy is critical for your introduction. If you have a lengthy introduction with no valuable information for your reader, chances are that they won’t read further.

Tell a Story

Stories serve many purposes. Many people are easily engaged when reading a story because they connect with it on a more personal level. Stories show your human side and can help you make valuable connections with your readers.

Watch the brief video

By introducing the topic with a relevant story, you increase the chances your readers will be interested enough to continue through the blog or email to learn more. 

A Comprehensible Structure

Not everyone is going to read your content word-for-word, which is why it’s critical to keep structure to your writing. The good news is that this strategy isn’t difficult. Break up your content into relevant sections with an informative subheading that tells readers what they can expect from each section. This tactic allows readers to scan through your content and find the information relevant to their needs.

Focus on Evergreen Content 

Some topics are timely by nature, and you shouldn’t avoid writing about them altogether. However, to fill in the gaps between these time-sensitive topics, be sure you include evergreen topics related to your business. This content provides your readers with more value because it’s relevant, whether they read it today or five years from now. If anything does change with the information you provide, it’s simple to adjust the content and refresh it for later use.

Get Visual

Today’s Internet users often have a shorter attention span. They may be less likely to read a large block of text versus watching a video or looking at pictures or graphics. While this doesn’t mean you should avoid writing blogs and email content altogether, adding images, videos, and other visual stimuli can be a valuable option to enhance your engagement and ensure everyone gets the information they need.

Don’t Underestimate Grammar

Correct grammar is critical to establish your business as an authority and give your readers confidence. Not everyone is skilled with grammar, but that doesn’t mean you have to write something and hope for the best. You’ll find plenty of free or low-cost tools you can use to ensure your grammar and content is perfect before sending it to your readers or publishing it on your website.

Power Tip

Remember to include your lead magnet or some kind of form that invites readers to give you their email address. This way, you can send them valuable  content and easily turn prospects into lifelong customers.

If you’re looking for help with your blog or email content, contact us. Our team is standing by to help you find the best topics and provide your readers with the valuable content they deserve.

Main photo by Todoran Bogdan from Pexels
Interior photo Photo by Philippe Donn from Pexels


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